Why does beauty matter?

Lately I have been challenged to confront the importance of beauty. After some thought I came to the conclusion that beauty in all its subjectivity is perhaps one of the most important aspects of human existence. Why get out of bed in the morning if not for beauty (whatever that means to each individual)? With every picture I have ever posted on this site I have been trying to tell a story. That story is one of natural beauty and hope, for a planet that is in ecological chaos. John Keats once said,”What the imagination seizes as beauty must be truth.” There perhaps is no better way to describe the intrinsic value of beauty than the idea that it can tell us something about ourselves and the world we live in. It is my hope that everyone enjoys a little bit of beauty everyday. That is what I hope this blog can provide, a respite from the ugliness of the world and an important dose of natural beauty and wonder.

By James Vespoli

Writer, Photographer, and Managing Operator of Wild Cape Press LLC

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